Group coaching, or peer group coaching, is a process where a group of employees or like-minded folks come together to achieve a specific goal or purpose. Peer coaching groups may include new people leaders, high-potentials or a leadership peer group. Unlike training, which focuses on developing competency through lectures or activities, group coaching occurs collaboratively.

The coach plays the role of facilitator, leading discussions and structured activities to bring different viewpoints, insights, and knowledge to light. This collaborative approach encourages learning, growth, and complex problem-solving. Group coaching aims to help employees discover alternative views, provide feedback, and build long-lasting relationships based on trust and shared experiences. This extends beyond the peer coaching program or initiative, positively impacting individuals' personal and professional lives.